• Teenagers turn others’ embarrassment into online content
• Experts warn of psychological impact on cyberbullying victims

A new social media trend is raising concerns among experts and parents, as some teenagers are accused of turning others’ embarrassing moments into online content

This trend, called the "Flip the Camera" challenge, involves a group of teens dancing and handing a phone to someone unaware of what is happening

Moments later, one participant flips the camera to capture the shocked reaction of the person holding the phone. The video is then posted online for laughs, publicly embarrassing the individual

Viewers often leave mocking comments, which further amplifies the embarrassment

Many social media users have criticized the challenge, calling it a form of bullying

Observers note that victims are often shy children or those willing to help, turning a simple gesture into public humiliation

Jools Lebron, who created the viral "Very Demure" trend last year, condemned the "Flip the Camera" challenge in an emotional video

Janet Grima, CEO of an anti-bullying organization, said watching this challenge is extremely distressing

She explained that teenagers derive amusement from embarrassing or surprising others, which can escalate into annoying or cruel behavior

Grima added that the nature of cyberbullying is evolving, with harmful actions now being labeled as challenges or trends

She also noted that social media promotes content that elicits reactions, and videos that embarrass someone often go viral, normalizing public humiliation as a form of entertainment

Grima advised parents to intervene early to prevent their children from making mistakes that could haunt them online

She emphasized that consent is just as important online as in real life, and recording someone without their knowledge can cause harm, so children must understand the consequences of their actions