In a move that reinforces a model of sustainable partnerships between Jordan’s industrial and media sectors, Al Emlaq Industrial Group (GIG) and Roya Media Group (RMG) signed a new strategic cooperation agreement, marking the eleventh consecutive year of their longstanding partnership.

A Signing That Crowns a Decade of Collaboration

The signing ceremony took place at the headquarters of Al Emlaq Industrial Group (GIG), with Eng. Mohammad Al-Samadi representing GIG, and Eng. Fares Al-Sayegh, CEO of Roya Media Group, signing on behalf of RMG.

The agreement celebrates a full decade of fruitful collaboration, which has strengthened Al Emlaq’s position as a leading national brand through Roya’s various platforms, while also highlighting Roya’s role as a key supporter of Jordanian industry.

Al-Samadi: “Roya, Partner in Our Success Story”

On the sidelines of the signing, Eng. Mohammad Al-Samadi emphasized that renewing trust in Roya for the eleventh year is no coincidence, but rather the result of complete confidence in the channel’s professionalism and extensive reach across digital platforms.

Al-Samadi noted that Al Emlaq, whose products now represent Jordanian quality in over 40 countries worldwide, considers this partnership a cornerstone of its marketing and communication strategy with local and regional audiences, praising Roya’s role in conveying the company’s message and values over the past decade.

Al-Sayegh: Proud to Support a National Leader

Eng. Fares Al-Sayegh expressed pride in this historic partnership, describing Al Emlaq as “one of the kingdom’s most remarkable industrial success stories.”

He added: “Ten years of collaboration and entering the eleventh year is clear proof of credibility and mutual benefit. At Roya, we take the responsibility of showcasing national products in the best light seriously, and Al Emlaq represents the quality we are proud to promote.”

Exploring New Horizons

The new agreement expands cooperation to include innovative advertising and media campaigns, sponsorship of key programs in the upcoming season and Ramadan 2026, as well as enhancing Al Emlaq’s digital presence across the group’s social media platforms, keeping pace with the latest global advertising trends.