In a move aimed at strengthening cooperation between the leading media sector and the vital commercial sector in the Kingdom, the headquarters of Roya Media Group in the capital, Amman, witnessed the signing of a strategic media partnership agreement between the group and Abdeen Home Center, one of the leading companies in the field of homeware and household supplies in Jordan.

The agreement was signed in an atmosphere reflecting the shared desire of both parties to build on previous successes and open new horizons for joint cooperation.

The agreement was signed on behalf of Roya Media Group by its Chief Executive Officer, Fares Al-Sayegh, while it was signed on behalf of Abdeen Home Center by Mr. Abdel Sattar Abdeen, in the presence of a number of directors and officials from both sides.

This agreement establishes a new phase of media and advertising cooperation, under which Roya Media Group, through its wide-reaching media platforms (television and digital) and advanced technical infrastructure, will provide integrated media and marketing services to Abdeen Home Center.

The partnership aims to highlight the high-quality products offered by the center to Jordanian families and to strengthen its presence in the local market through innovative promotional campaigns that reach the widest possible audience.

On the sidelines of the signing ceremony, Fares Al-Sayegh, CEO of Roya Media Group, stressed that the agreement falls within the group’s vision of supporting the national economy and successful local companies.

Al-Sayegh said: “We are pleased today to welcome our partners from Abdeen Home Center here at the group’s headquarters. Roya does not see itself merely as a broadcasting platform, but as a true partner in the success of national institutions. We believe this partnership will yield tangible positive results, as we will harness all our creative and technical capabilities to serve our commercial partner’s objectives and effectively convey its message to Jordanian and Arab audiences.”

For his part, Mr. Abdel Sattar Abdeen expressed his pride in this partnership with a major media institution such as Roya, praising the significant role played by the channel and its platforms in shaping public awareness and serving the community.

Abdeen explained that choosing Roya as a media partner was based on strong confidence in its professionalism and wide reach, noting that Abdeen Home Center is always keen to offer the best for Jordanian homes.

He added that this agreement will serve as a bridge connecting the company’s distinguished products with consumer needs, reinforcing its position as a leading destination for household goods in the Kingdom.

The signed agreement includes several provisions related to program sponsorships, television advertising, and promotion through the group’s social media platforms, ensuring Abdeen Home Center a strong and continuous presence before audiences at various times.

This cooperation represents a model of integration between media institutions and the private sector, whereby media contributes to driving commercial activity, while the commercial sector provides content and services that matter to citizens—positively reflecting on the overall economic cycle in the country.