In a move that reflects the fusion of culinary excellence with industrial quality, Sami Najib Khoury & Partners has announced the signing of a partnership agreement with Chef Nidal Al Braidy, appointing him as the official ambassador for both Samix and Unionaire brands in Jordan.

The collaboration is overseen by the Talent Department at Roya Media Group, which continues to support influential local figures and deliver innovative, impactful experiences to the public.

This partnership aligns with Samix's vision to strengthen its presence in the local market through collaborations with trusted and inspiring personalities. Chef Nidal is considered one of the most prominent names in the culinary world, enjoying a wide following and high credibility among both Jordanian and Arab audiences.

Founded in 2002, Samix has established itself as a leading company in the trade and investment of electrical appliances. Over the years, it has built a strong reputation for the high quality of its products and competitive pricing, becoming a key part of household essentials in most Jordanian homes.

As of early 2025, Sami Najib Khoury & Partners became the exclusive distributor of Unionaire products in Jordan. Unionaire, founded in 1995, is one of the leading brands in the MENA region. The company is known for its strategic production lines with high manufacturing capacity, offering a wide range of home appliances such as refrigerators, washing machines, ovens, and other electronics that meet the diverse needs of consumers.

This partnership aims to deliver inspiring content and practical experiences that enhance the cooking journey in every Jordanian home, through electric appliances that combine powerful performance, guaranteed quality, and modern design.