• Advertisements will appear for free users and “Go” plan subscribers
• They will be tested over the coming weeks

OpenAI announced the integration of advertisements within ChatGPT’s responses, marking a significant shift after chatbots had previously operated without any ad influence.

The company clarified that ads will start appearing over the coming weeks for both free users and subscribers of the new “Go” plan, which costs eight dollars per month and offers additional features, including increased message limits, file uploads, and image creation.

The ChatGPT Plus subscription, priced at twenty dollars per month, remains ad-free.

The company indicated that ads will appear only at the bottom of responses when products or services match user queries, with each ad labeled “Sponsored” to clarify its nature, noting that ad visibility may vary depending on the type of response.

The company confirmed that ads will not be shown in sensitive topics such as health or politics, and will not be displayed to users under 18.

OpenAI stated that the goal of this step is to provide useful, context-relevant ad content, with plans to soon allow users to inquire directly about products through ads to enhance purchasing decisions.

The experimental rollout of ads will begin in the United States, with close monitoring of their impact on user experience and engagement.