"Faris Al-Sayegh: “At Roya Media Group, we believe that our role goes beyond delivering news and entertainment "Tariq Al-Attar: “Signing this agreement with Roya Media Group represents a pivotal milestone

In a step aimed at merging media power with the authenticity of natural products, Roya Media Group signed today a strategic partnership and cooperation agreement with “Attar Herbs” Company, a leader in the field of herbal products. The agreement was signed at the group’s headquarters in the capital, Amman.

The agreement was signed on behalf of the group by its Chief Executive Officer, Engineer Faris Al-Sayegh, and on behalf of “Attar Herbs”, by its Chief Executive Officer, Mr. Tariq Al-Attar, in the presence of a number of directors and officials from both sides.

A Platform for Launching Toward Broader Horizons

Under this agreement, Al-Attar Company will utilize the wide reach and multiple platforms owned by Roya Media Group to introduce the diversity of its natural herbal products, which are distinguished by international medical standards and high quality.

The partnership primarily aims to enhance cooperation between the two parties, benefit from the strong audience reach of Roya’s channels in promoting the company’s products, and expand their presence in both the local and regional markets.

Al-Sayegh: We Believe in Supporting the National Industry

In a statement following the signing, Engineer Faris Al-Sayegh affirmed that this partnership aligns with the group’s vision of supporting the national economy and high-quality local products.

Al-Sayegh said: “At Roya Media Group, we believe that our role goes beyond delivering news and entertainment to becoming a true driving force for distinguished national industries. Al-Attar Company represents a model of Jordanian success in the field of natural products, and we are proud to place our media capabilities and marketing expertise in service of this national product so that it reaches every home—not only in Jordan, but across the entire Arab region.”

He added: “Our digital and television platforms will provide wide space to introduce the public to the benefits of natural products, which enhances health awareness and supports better consumer choices.”

Al-Attar: Confidence in the Leading Media Institution

For his part, Mr. Tariq Al-Attar, CEO of Attar Herbs, expressed his happiness with this cooperation, noting that the choice of Roya was based on its prestigious position and strong influence.

Al-Attar stated: “Signing this agreement with Roya Media Group represents a pivotal milestone in our company’s journey. We fully realize the importance of professional media in delivering our message and our products, into which we invest our full expertise and adhere to the highest international standards.”

He continued: “Through this partnership, we seek to expand our audience base and introduce consumers to the health and therapeutic value of our herbal products. We are confident that Roya is the ideal partner capable of translating our marketing goals into tangible reality and helping us establish Al-Attar as a trusted name in the world of herbs and natural products.”

This cooperation confirms the role of media in economic development, as the agreement will open new marketing channels for Al-Attar Company, benefiting from the wide coverage and creative content provided by Roya Media Group—contributing to strengthening confidence in local products and enhancing their competitiveness.