Chef Yasmin Nasser, one of the prominent faces of cooking shows on Roya TV, participated in a distinguished panel titled "From Marketing to Content Creation," held as part of the Arab Media Summit under the umbrella of the Arab Youth Media Forum and within the initiatives of Mohammed bin Rashid Al Maktoum Global Foundation, on the ENOC stage in Dubai.

Yasmin is not only a certified chef but also an expert in marketing and communications. Her career has been crowned with several awards such as "Best Employee of the Year" and "Best Job Performance." Despite moving into the world of social media, Yasmin has maintained her unique identity in her content, steering clear of exaggeration and flamboyance, and characterized by simplicity, transparency, and authenticity. She believes that success is not built on imitating others but on innovation and making a difference, which clearly reflects in her recipes and videos that blend education with entertainment.

The audience knows her by her famous catchphrase "Yalla," which has become a distinctive personal and vocal trademark, expressing her spontaneity and sincere interaction with followers of various ages and backgrounds. Among her most viral works is the video "Hamouda the Octopus," which has garnered over 60 million views and became a trending topic across platforms. During the session, Yasmin discussed this experience, emphasizing that true success comes from offering content that combines visual identity, knowledge, and enjoyment, while respecting and genuinely engaging with the audience.

Chef Yasmin’s Creative Journey

It is worth noting that Yasmin joined Roya TV in 2022 through the program "Roya Kitchen," and later hosted the popular cooking show "Yalla Nattbukh" during three Ramadan seasons, where she skillfully mixed education, fun, and authentic flavor on screen with a style close to the people and reflective of her personality.

In closing her speech during the session, Chef Yasmin confirmed that her transition from marketing to the culinary world and content creation was no coincidence but the result of a deep passion for experience and creativity. She stressed the importance of leveraging professional background and technical knowledge to create impactful and purposeful content, especially amid the accelerating pace and continuous evolution of digital media. The Dubai Press Club honored her with a certificate of appreciation in recognition of her inspiring participation in the 23rd session of the Arab Media Summit.