• Scientific explanation for Trump’s repeated phrase in posts
• The phrase signals authority and highlights important posts over others.

Psychologist Shenikka Moore-Clarke offered an explanation for U.S. President Donald Trump’s repeated use of a specific phrase in his social media posts.

The report noted that Trump employs a distinctive style on his Truth Social posts, including exaggeration, frequent use of capital letters, and repeated use of the phrase: “Thank you for your attention to this matter.”

According to The Washington Post, by December 2025, Trump had used this phrase over 190 times.

Moore-Clarke told Huffington Post: “From a clinical perspective, the repeated use of the phrase is more than mere politeness; it carries undertones of control and authority.”

She added that language often functions as a tool to manage public image and power, and that Trump’s use of this phrase signals decisiveness and strength, distinguishing his important posts from others.

“The phrase appears to indicate that the matter is important and demands attention,” she explained.

White House Communications Director Steven Cheung confirmed that Trump writes all his posts himself and includes the phrase because it is “final and forceful,” adding: “He communicates directly and decisively, leaving no ambiguity in his posts.”

Even the MAGA merchandise store has capitalized on the phrase, selling red caps with “Thank you for your attention to this matter” emblazoned on the front.

Media reports noted that the phrase has drawn mixed reactions among Trump’s supporters and critics. California Democratic Governor Gavin Newsom used it to mock Trump, while social media users have ridiculed it thousands of times, considering it an attempt to add an official and authoritative tone to his posts.