Content creators in the United States can now send personalized video messages directly to their followers

The integration makes the service more accessible and expands Cameo’s reach on TikTok

In a move to regain its popularity, celebrity greeting platform Cameo has launched a new integration with the short-form video app TikTok, allowing content creators in the U.S. to share personalized video clips directly with their followers through the app.

The new partnership aims to help content creators boost their earnings while simplifying the process for fans to request Cameo videos.

Users can now sign up to send personalized messages within TikTok, making it easier for followers to access the service alongside the content they already engage with daily.

For creators already on Cameo, the integration opens the door to a wider audience.

This move is a smart step for Cameo, leveraging the millions of creators on TikTok and their large fan bases.

TikTok stars remain one of the fastest-growing segments on the platform.

Cameo CEO Steven Galanis emphasized that “Cameo videos regularly go viral on TikTok” and “TikTok talent recorded its strongest performance on Cameo in 2025.”

At its peak during the COVID-19 pandemic, Cameo was valued at $1 billion, offering fans the chance to connect with their favorite celebrities through personalized video messages.

However, the company experienced a major decline in 2024, losing over 90% of its valuation, and faced financial challenges, including a $600,000 fine imposed by the Federal Trade Commission.

To regain attention, Cameo launched a birthday planning app called Candl last year.

The partnership also reflects broader trends in the media industry, where influencer collaboration is increasingly seen as a way to enhance company offerings.

TikTok already offers features that facilitate interaction between followers and creators, including virtual gifts, tips, subscriptions, and a public bulletin board to share messages with fans.

The new Cameo integration comes alongside TikTok’s recent announcements of new ad formats and a hidden emoji game accessible through direct messages.