• ChatGPT free version to start showing ads
• Privacy fully preserved, OpenAI says

OpenAI has begun testing ads in the free and Go tiers of ChatGPT for adult users in the U.S., while Plus, Pro, Business, Enterprise, and Education users will remain ad-free.

The company emphasized that ads will not affect ChatGPT’s responses, and all conversations remain fully private, with advertisers only receiving aggregated performance data.

Ads are clearly labeled and visually separated from answers, and they are selected based on the conversation topic and previous interactions, without sharing any personal information.

Accounts of users under 18 or those discussing sensitive topics like health or politics will not see ads. Users can manage ads completely, including hiding them, understanding why they appear, deleting ad data, or adjusting personalization.

OpenAI highlighted that this test focuses on gathering feedback while maintaining response independence, privacy, and user control, ensuring a safe and transparent ad experience within ChatGPT.