• FIFA signs an agreement with TikTok for live streaming parts of World Cup matches
• The agreement grants content creators access to behind-the-scenes coverage

FIFA announced the signing of a comprehensive agreement with TikTok, enabling broadcast partners to stream parts of the upcoming World Cup matches live through the platform, in a move aimed at enhancing the digital coverage of the global tournament.

The agreement extends until the end of this year, with TikTok chosen as FIFA’s first preferred social media platform, allowing for broader original content and more comprehensive coverage of the 2026 World Cup.

Under the agreement, cooperation will not be limited to live match broadcasts; rights-holding networks will also be able to post curated clips and benefit from content produced by FIFA specifically for the platform.

Media outlets will also be able to monetize their World Cup coverage through advertising solutions on TikTok, which will enforce strict policies to combat illegal streaming of official matches.

FIFA did not specify the extent of live match coverage on TikTok, nor clarify whether other social media companies had submitted bids to obtain preferred platform status.

World Cup content will be featured on TikTok within a dedicated hub containing information about match tickets and viewing options, along with interactive features such as custom stickers and filters.

The agreement will also grant a selected group of global TikTok creators behind-the-scenes access to produce content from press conferences and training sessions, while a wider group of creators will be able to use and co-create content from FIFA’s archives.