• Allegations of commercial exploitation of a global star’s image in a marketing campaign
• Lawsuit seeks substantial damages, claiming the use was unlawful

British singer Dua Lipa has filed a lawsuit against South Korean tech giant Samsung, seeking $15 million in damages over the alleged unauthorized use of her image in a promotional campaign.

According to Variety, the complaint was submitted to a federal court in California, accusing the company of using an image of Dua Lipa performing on stage at a festival and placing it on television packaging since last year.

The filing states that the singer requested the image be removed after discovering its use, but claims the company dismissed her request.

Court documents say her image was prominently featured in a large-scale commercial campaign for a consumer product without her knowledge, consent, or any control over its use.

It further asserts that she never granted permission for such use and would not have agreed to it, describing the act as unlawful commercial exploitation.

The lawsuit also accuses Samsung of financially benefiting from the image through indirect promotion, citing social media reactions suggesting it influenced consumer purchases.

It adds that Dua Lipa maintains a selective approach to brand partnerships, making the unauthorized use more damaging to her commercial reputation.

The complaint characterizes the case as a violation of copyright and property rights, as well as breaches of California’s right of publicity laws, trademark rules, and the federal Lanham Act.