• Unprecedented crowd at free beach concert
• Economic boost linked to major events in Rio

Copacabana Beach in Rio de Janeiro was transformed into an open-air stage overlooking the Atlantic after Colombian superstar Shakira performed a free concert that drew massive crowds estimated in the millions, turning one of Brazil’s most iconic beaches into a vast dance floor.

The show was part of Shakira’s world tour “Las Mujeres Ya No Lloran” (“Women No Longer Cry”), named after her 2024 album. She took the stage after a brief delay to roaring applause and continuous cheering from the audience.

In the sky, drones lit up a message reading: “I love you Brazil.”

During the concert, Shakira reflected on her first visit to the country decades ago, saying she arrived as a teenager dreaming of singing for such audiences, and now sees that dream fully realized.

She also used the moment to highlight women’s resilience, stressing that every setback is followed by greater strength and growth.

Rio authorities said attendance reached around two million people, with crowds gathering from early morning to secure spots near the stage. Street vendors were present throughout the area, selling food and supplies to attendees.

The city increasingly relies on large-scale free concerts to boost economic activity and tourism outside major festive seasons, with official estimates suggesting the event could generate hundreds of millions in economic returns through spending on hotels, restaurants, and retail.