“Jessica” is a new trend that has garnered millions of views “Jessica” is used as a trick to calm children’s tantrums

A new trend has taken over the “Trend” platform, sparking widespread debate between supporters and critics. It revolves around a fictional character called “Jessica,” used as a trick to calm children’s tantrums in an unconventional way.

The idea, which began spreading through videos that have collected millions of views, relies on a simple yet striking behavior: some parents suddenly call out “Jessica!” during a child’s crying episode, as if someone is in the room or has gone missing. This causes the child to stop crying and pay attention to what is happening, driven by curiosity and surprise.

Content creator Chriselson Koon contributed to spreading the trend after one of her videos surpassed 11 million views, where she appeared using this trick with her child, opening the door to discussion about its effectiveness and educational impact.

Sharp criticism

On the other hand, the method has drawn criticism from some users who described it as potentially “confusing” or “unpleasant” for the child, especially if used repeatedly or in a way that carries elements of threat or fear.

Educational assessments, including child behavior specialists, suggest that this method may not be harmful if used in moderation and without linking the fictional name to any direct threat, such as saying “Jessica is coming to scream at you,” as this could negatively affect the child’s sense of safety.

Between supporters who see it as a clever trick to stop tantrums and critics who warn of possible psychological effects, the “Jessica” trend continues to spark debate on social media, reflecting how a simple situation can evolve into a broad educational discussion online.