• Luxury Eid cookie box in Egypt costs 39,000 pounds
• Price sparks social media debate

With Eid al-Fitr approaching, a well-known Egyptian sweets chain has sparked widespread debate online by releasing a luxury Eid cookie box priced at around 39,000 Egyptian pounds (approximately $812).

Eid cookies are a longstanding Egyptian tradition, typically served to guests during the holiday. They are made from flour, ghee, and sugar, often filled with dates or nuts, and the custom dates back to ancient times.

Unlike traditional designs, this particular box is shaped like an electronic safe that can be unlocked with a fingerprint or a passcode, and it can be controlled via a mobile app. Inside, it holds a wide assortment of handcrafted Middle Eastern sweets, including plain and nut-filled cookies, date or pistachio maamoul, ghraybeh, petit fours, biscuits in various flavors, as well as cookies, chocolates, and other premium treats.

The high price is mainly due to the luxurious packaging and integrated technology rather than the sweets themselves. The box features speakers that play a welcome message when opened and includes a Type-C USB charging port.

The steep cost has drawn strong reactions on social media, with users sharing photos of the box and posting sarcastic comments, criticizing the price as excessive for a traditional Eid treat.