• The company allows only five hashtags
• Reducing them enhances content performance

Instagram announced new restrictions on the use of "hashtags" in posts and reels, in a move aimed at limiting spam and repetitive content on the platform.

The company stated that posts and videos will be limited to five hashtags only as a maximum, noting that using fewer targeted hashtags improves content performance and enhances the user experience.

Instagram advised against filling captions or comments with generic or irrelevant hashtags, such as #Reels or #Explore, emphasizing that this could reduce the post’s reach to users.

It confirmed that selecting appropriate tags directly related to the content, such as beauty-related ones for influencer posts in that field, helps interested users access the content more easily.