Roya TV has achieved an unprecedented milestone in the Jordanian media landscape, with its viewership share reaching 40% of television viewing within Jordan.

Notably, Roya secured 50% of viewership in West Amman. This remarkable performance is based on the latest comprehensive study conducted by Ipsos in October 2025.

This significant rise follows a previous Ipsos study conducted between October and December 2024, where Roya achieved a viewership rating of 38.3%. This continuous upward trajectory solidifies Roya's position as the Number One Channel in the Kingdom, consistently outperforming all its competitors.

In the context of this dominance, the study confirmed that Roya TV secured the top spot across six major program categories:

• Friday Morning Show: Led by the popular program "Helwa Ya Donia".
• Weekday Morning Show: Led by "Donya Ya Donya".
• Cooking Program: Topped by "Roya Kitchen".
• Political Talk Show: Dominated by "Nabed Al Balad" and “KOL SABET”.
• News Bulletin: Led by the "Roya News".
• Sports Program: Led by "Al Modaraj" for sports analysis.

Continuous Growth Over the Years

The Ipsos study results reflect the remarkable development in Roya TV's performance, as the channel has consistently strengthened its presence and expanded its viewer base year after year.

According to the Ipsos study conducted during Ramadan 2025, Roya achieved a daily viewership share of 56.6% within Jordan, with the daily viewer count exceeding 2.8 million viewers. This data is based on a representative sample of 1,100 Jordanians aged 15 years and above.

Commitment to Innovation and Audience

Roya TV asserts that achieving the 40% rating this year is a result of its strategic vision focused on content development, investment in local production, and delivering media material that resonates closely with people, meeting the needs of the Jordanian society and reflecting its daily concerns.

About Ipsos

Ipsos, present in Jordan since 1998, is one of the companies owned by the global Ipsos Group, founded in 1975 in Paris, France. It specializes in economic and consultancy research, as well as advertising, media, and marketing research, customer and employee relationship management research, and social and opinion polls. Ipsos ranks third globally in the research field and first in the Middle East and North Africa (MENA) region. Ipsos operates in 90 countries, employing over 19,000 research professionals. The company has covered all Arab countries in the MENA region since 1988, and it has been listed on the Euronext stock exchange in Paris since 1999.

Source: Ipsos, Jordan.