Roya Media Group has signed a strategic partnership agreement with Shaaban Group, aimed at strengthening cooperation between the two parties and leveraging Roya’s media platforms to promote the group’s products and expand their reach in local and regional markets.

The agreement was signed in the presence of Eng. Fares Sayegh, CEO of Roya Media Group, Mr. Karim Shaaban, CEO of Shaaban Group, and Ms. Afaf Hamdiya, Chief Marketing Officer of the group. All emphasized the importance of this step in building fruitful collaboration that serves both parties and the local community.

Ms. Afaf Hamdiya noted that this partnership adds value to the ongoing development of Shaaban Group’s brand, especially following its recent successes and strong entry into the markets. She affirmed the group’s commitment to utilizing active media platforms to engage with consumers and strengthen its market position.

For his part, Mr. Karim Shaaban explained that working with Roya TV represents a strategic move that will enhance consumer trust in the brand and reinforce their connection to it. He pointed out that the group continuously seeks to develop high-quality partnerships that meet market expectations and serve its audience.

Under the agreement, Shaaban Group will benefit from Roya’s wide reach to highlight the diversity of its products, including rice and sugar, which enjoy consumer trust due to their high quality. The partnership will also contribute to expanding product presence on a broader scale and further strengthening customer confidence.