Under the patronage of Her Highness Princess Alia, daughter of Tawfiq Al-Tabbaa, Roya Media Group (RMG) and the Zuha Cultural Center signed a Memorandum of Understanding aimed at unifying media and community efforts and enhancing the role of media in serving the local community.

The agreement was signed by Fares Michel Al-Sayegh, Founder and CEO of Roya Media Group, and Rania Sbeih, Executive Director of the Zuha Cultural Center.

According to the memorandum, the two parties will collaborate in areas including media coverage of events, utilizing shared facilities and services, and developing joint projects that contribute to raising awareness and community development. Additionally, Roya Channel will be designated as a recycling hub under the "Green Wheelz" project, as stipulated in the agreement.

A Model for Investing in Creative Talents

Prior to the signing, a musical performance was presented by the Zuha Music Band – the Oriental Ensemble, established in 2005 as the first children’s oriental ensemble. The band combines a choir team with a musicians’ academy, representing a model for investing in the creative talents of children and youth, while promoting musical values and introducing the aesthetics of authentic Jordanian and Arab heritage songs.

Roya Media Group (RMG) is one of Jordan’s leading media and digital production companies, encompassing Roya Channel along with numerous specialized platforms and departments in television production, digital creativity, and modern media. The group is committed to social and environmental responsibility through innovative initiatives and purposeful content that reflect societal values and keep pace with technological and media developments.