• "Labubu" prepares for a big-screen debut
• The dolls gained global popularity

The popular game "Labubu" is set to appear on cinema screens after a deal was signed to develop a feature film, which could serve as the starting point for a new franchise if it achieves major success.

According to reports, the agreement was reached this week between the game’s developers and a major film production company, which is currently in the early stages of the project. It is still unclear whether the film will be animated or live-action.

Labubu is known for its artistic design inspired by Nordic fairy tales and has gained widespread fame since 2019 in Southeast Asia, following its launch by a Chinese online retailer. Its popularity skyrocketed on social media through live unboxing videos and endorsements from several international celebrities.

Limited-edition dolls have seen record sales and high demand in the secondary market, with some pieces fetching substantial prices at auctions.

The characters expected to appear in the film include Labubu, the main doll, along with Zimomo, Mokoko, Tycoco, and others, opening the door for a diverse and engaging cinematic story.

This project reflects a growing trend in the film industry, where toys are increasingly serving as inspiration for movies, rather than the other way around—a shift highlighted by the success of previous toy-based films that generated massive global revenue.